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50 Years of ERIC
50 Years of ERIC
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ERIC Number: ED282603
Record Type: RIE
Publication Date: 1987-Apr
Pages: 5
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
"Service Wars": The Race To Be the Best in Product Service.
Knox, Robert J.; Lorenzo, Albert L.
To meet the price and quality challenges of foreign manufacturers, U.S. industry has had to invest heavily in technology, incorporating it extensively into both the manufacturing process and product. This trend, termed the "New Industrial Revolution" has created a new challenge--educating technicians to service these highly technical, micro-electronic, and computer-controlled products. One model for meeting this challenge is being piloted by Chrysler Corporation at Macomb Community College (MCC) in Michigan to address the critical needs of Chrysler dealers for highly skilled automotive service technicians. The 4-year Chrysler Dealer Apprentice Program (CAP) has the following unique features: (1) both MCC and Chrysler participate in recruitment and student selection; (2) during the first 2 years of the program, the student goes to school for 2 months studying subjects specific to Chrysler's systems and basic automotive theory and practice, then goes to work at the dealership for the next 2 months to work under the guidance of an experienced technician on those systems studied in school; (3) the technician is paid a stipend to check the student's work, the student is paid as a part-time employee of the dealership; (4) after graduation, the student becomes a full-time employee of the dealership for 2 years; (5) CAP operates through a signed contract between the student and the sponsoring dealer; (6) Chrysler and MCC are working together to redefine the content of a number of liberal arts associate degree requirements to make the courses more relevant to the automotive student; and (7) all participants in the program--Chrysler, MCC, the dealership, and the student--make specific contributions and commitments to the program. (PAA)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Automobile Industry; Macomb Community College MI
Note: Paper presented at the Annual National Convention of the American Association of Community and Junior Colleges (67th, Dallas, TX, April 22-25, 1987).