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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ530958
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0897-5930
Promoting Awareness of Government Export Assistance Programs in the International Marketing Course.
Letovsky, Robert
Journal of Teaching in International Business, v7 n3 p45-59 1995
A survey of 67 Academy of International Business members found that while international marketing instructors felt federally-supported export assistance programs are important for export success, they were not very familiar with them and did not have positive perceptions about the quality of services already offered. Little class time is devoted to them and lecture is the dominant instructional method. (Author/MSE)
Descriptors: Business Administration Education, College Faculty, Federal Programs, Government Role, Higher Education, International Trade, Marketing, Surveys, Teacher Attitudes
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Academy of International Business; International Business Education
Note: Available from The Haworth Press, 10 Alice St., Binghamton, NY 13904-1580.