In order to determine if the recently instituted, individualized baccalaureate (BA) degree program at General College had affected the time spent in, and the nature and scope of faculty advising, this study identified how much "real time" was spent by faculty in advising, with whom, and on what kinds of activities. During the winter quarter, 1978, each of the 96 faculty members were assigned three randomly selected weeks in which to record each advising contact; the length of time involved; the topical purpose of the meeting; and the classification of the advisee by year, program credits, and primary place of registration. Results indicated that faculty spent 5,374.5 hours in advising during the quarter--an average of 55.9 hours for each faculty member invested in 147.2 visits. The day school student body was comprised of 80% associate of arts students, 5.1% adult special students, 7.5% BA students, and 7.5% who were not designated. Day school students received 76% of the advising time; BA students (both day students and Continuing Education and Extension students) received 12.9% of the time. Additionally, in advising day students, faculty spent 22.4% of their time on baccalaureate program-related activities. Thus, the study revealed that the individualized baccalaureate degree program required more advising time than expended in advising conventional lower-division programs. (MB)