This guidebook explains how to conduct a telephone survey that will gather the information necessary for new program needs assessment in the Wisconsin Vocational, Technical, and Adult Education system. The guidebook is based on pilot assessments conducted by Fox Valley Technical College. The guidebook contains five sections: (1) introduction--why do the survey by telephone; (2) getting ready for the telephone survey--list of employers, determining how many to interview, and alerting employers before the survey; (3) sections in the sample questionnaire; (4) telephone interviewing--basic procedures, selecting interviewers, training and supervising interviewers, and facilities for interviewing; and (5) results of two pilot tests--list of employers, response rate, the mail option method, interviewing time, and costs. Four appendices contain samples of an introductory letter, questionnaire, cover letter for mail option, and call record form. (NLA)