This is the report of a conference held to communicate the results of the Non Traditional Community College Project conducted during 1973-74 to determine the potential learning population of metropolitan St. Louis. The conference report consists of major presentations by J. A. Valentine of the College Entrance Examination Board and by the individuals responsible for Project activities, and minor presentations by conference participants. Mr. Valentine's article reports the results of a nationwide study of the learning experiences and interests of adults, discusses the pros and cons of initiating non-traditional education, and briefly reviews the history of educational change. The articles by M. Rooney, C. Lofton, and W. E. Hunter report the results of the St. Louis Project; information about the residence, sex, race, age, martial status, occupations, and education levels of would-be learners, a review of the kinds of learning experiences presently available in St. Louis, and recommendations based on the research findings are included. Other articles are: "Marketing Higher Education" by E. H. Fram; "New Institutions for New Clientele" by E. L. Harlacher; "The Status of Non Traditional Education" by D. A. Trivett; "Challenge from New Learners" by K. P. Cross; "The University of Mid-America" by W. Bondeson; and "Center for Adult Learning" by W. Connor. (DC)