Three years ago, Golden West College (GWC) decided to make a major commitment to staff development as a means of revitalizing the college. This commitment was evidenced through the creation of the position of Dean of Educational Development, who is responsible solely for serving faculty needs; the Educational Development Center, which houses the activities associated with staff development; and the Educational Development Assistance Fund, which provides resources for faculty to improve classroom teaching activities. The GWC staff development program is highly individualized, focusing on: (1) conducting workshops in response to identified needs and interests; (2) promoting new ideas that appear in the literature by making journals and books dealing with the the teaching/learning process available in the Educational Development Center and through a bi-weekly newsletter which brings selected articles to faculty attention; (3) facilitating the classroom application of what faculty members have learned in workshops; and (4) providing incentives and rewards for faculty participation in the forms of salary unit credit, sabbatical leaves, supplementary pay, royalty payments for instructional materials, and peer recognition. (AYC)