There has been a generally accepted but untested assumption regarding faculty collective bargaining that faculty members in prestigious colleges and universities are not likely to be interested in unionization. It has been observed that where scholarly prestige, financial resources and economic resources and economic benefits are low, faculties are more favorable toward unionization. This study tests that assumption and finds that while prestige and faculty ideology do exert some influence, variables such as region, institutional affiliation, trasition, and size are the primary factors in setting the state for unionization. (JMF)