This study identified attitudes of presidents, chief student personnel officers, and faculty toward the guidance-orientation of student personnel services and analyzed 15 characteristics of instructors that affect their attitudes. Based on evaluation of data gathered from out of state, a checklist was constructed in two parts of 30 items each (Pt.I, a colleague evaluation and Pt.II, a self-evaluation) and sent to the staff of Illinois junior colleges. Replies from 26 presidents, 26 student personnel officers, and 1143 instructors were compared by (1) instructor response to Pts. I and II of the checklist and (2) responses of presidents and personnel officers. Also, 480 Chi-square analyses tested significance in 16 staff groupings. The study did not evaluate intensity of reaction. Ten principal findings are discussed and secondary ones noted. The conclusions were: that, although most instructors favor the student personnel point of view, they are not as student-oriented as they should be; that presidents and personnel officers agree that instructors should be student-oriented, but are not as much so as they should be; and that certain characteristics of the instructors' training and experience distinguish the guidance-oriented from the non-guidance-oriented. It is recommended that instructors have at least two courses in guidance, that their academic preparation include at least two specific junior college courses, and that they receive intensive in-service training. (HH)