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Peer reviewed Peer reviewed
ERIC Number: EJ560832
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0098-6291
Advertising, Social Epistemic, and Argumentation in the Composition Class.
Turner, Brian
Teaching English in the Two-Year College, v25 n1 p25-33 Feb 1998
Makes a case for using advertising as the common subject matter in a composition course, and for analyzing advertisements as a means of teaching argumentation. Discusses seeking a social-epistemic curriculum in the heterogeneous writing class. Shows why the close analysis of print advertisements provides an ideal opportunity to discuss questions of what constitutes a good claim. (SR)
Descriptors: Advertising, Higher Education, Rhetoric, Thinking Skills, Writing (Composition), Writing Instruction
Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Social Epistemic Rhetoric