NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ646960
Record Type: CIJE
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0098-6291
Advertising and Interpretive Analysis: Developing Reading, Thinking, and Writing Skills in the Composition Course.
Henry, Matthew
Teaching English in the Two-Year College, v29 n4 p355-66 May 2002
Suggests that students need to learn to "read" the cultural texts surrounding them. Argues that there is great need for including analyses of popular culture in the college curriculum. Presents a unit to help students gain a greater appreciation for the influence that advertising has upon them and the subtlety with which it manipulates people, mainly to their detriment. (SG)
Descriptors: Advertising, Critical Thinking, Popular Culture, Reading Instruction, Social Influences, Structural Analysis (Linguistics), Two Year Colleges, Writing Skills
Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A