This short paper draws upon the work of Boyer (1990) to argue for a broader definition of research, a greater recognition of the role of service and the integration of teaching, research and service as interconnected scholarly activities. As a lecturer in management the author has carried out research on small firms and has been a business mentor for The Prince's Trust. These activities complemented each other -- the research improving the quality of mentoring to young entrepreneurs, whilst work with The Prince's Trust provided insights into small business owner-management that are helpful to the research.