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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ620710
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0742-051X
Promoting Mr. "Chips": The Construction of the Teacher/Computer Relationship in Educational Advertising.
Selwyn, Neil; Dawes, Lyn; Mercer, Neil
Teaching and Teacher Education, v17 n1 p3-14 Jan 2001
Discusses educational computer advertising developed by information and communications technology (ICT) firms in the United Kingdom, arguing that such advertisements present a disempowering view of teachers, which may well impact teacher use of instructional technology. The paper highlights four dominant themes: ICT as problematic and problem solving for teachers and ICT as futuristic and traditional forms of education. (SM)
Descriptors: Advertising, Computer Uses in Education, Educational Technology, Elementary Secondary Education, Foreign Countries, Higher Education, Information Technology, Teaching Methods
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: United Kingdom