As definitions of literacy become conceptualized, so too do constructions of the primary teacher's identity. This study analyses the discourses that emerged from interviews with a group of Australian primary teachers who talked about their reactions to teaching media. Teachers who embraced this area of learning had a more futures-oriented view of their identity. However, there were still teachers who retained a more traditionalist perception of their role, including some who viewed teaching media as an unnecessary burden. These contrasting perspectives suggest that a crisis in identity will remain unless the boundaries that separate conventional literacies from new literacies can be challenged. (Contains 1 table.)