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Peer reviewed Peer reviewed
ERIC Number: EJ652907
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0037-7724
Colonizing Our Future: The Commercial Transformation of America's Schools.
Molnar, Alex
Social Education, v64 n7 p428-38 Nov-Dec 2000
Discusses the issue of schoolhouse commercialism including historical background. Addresses the growth of commercialism in schools and explores two types of schoolhouse commercialism: (1) soft drink contracts, and (2) sponsored educational materials. Explains why schools are attractive to advertisers and reports on the opposition to schoolhouse commercialism. (CMK)
Descriptors: Advertising, Educational Change, Educational Environment, Educational Finance, Educational History, Elementary Secondary Education, Ethics, Financial Support, Instructional Materials, School Role
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Commercialism