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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ449116
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0950-0693
Packaging Science for a Reference Service.
Dixon, Bernard; Clarke, Lawrence
International Journal of Science Education, v13 n5 spec iss p583-88 1991
Proposes that book series, geared to the general reader, can provide a readily available source of scientific information to the public. Portrays the possibilities for the effective marketing of such book series through the experience of the authors in editing and merchandising a science book series, which has been sold through direct marketing methods. (JJK)
Descriptors: Books, Foreign Countries, Informal Education, Marketing, Mass Media Role, Merchandising, Postsecondary Education, Publishing Industry, Resource Materials, Science Education, Scientific and Technical Information, Scientific Literacy, Supplementary Education
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: Community
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: England
Note: Special Issue: "Informal Sources for Learning Science."