This study examines the effect of a program that aimed to encourage girls to choose a science, technology, engineering, and mathematics (STEM) career in Israel. The program involved school visits to a high-tech company and meeting with role model female scientists. Sixty ninth-grade female students from a Jewish modern-orthodox single-sex secondary school in the same city as the company participated in the study. The control group contained 30 girls from the same classes who did not participate in the program. Data were collected through pre-post questionnaires, observations, and focus group interviews. It was analyzed for three main themes: perceptions of scientists and engineers, capability of dealing with STEM, and future career choice. Findings indicated respect toward the women scientists as being smart and creative, but significant negative change on the perceptions of women scientists/engineers, the capability of dealing with STEM, and the STEM career choices. Possible causes for these results are discussed, as well as implications for education.