This essay examines the effects of commercialization on education with particular focus on corporatization of academic research. This trend results from a business model of education, which I identify as profit-based inquiry. I contrast profit-based inquiry with Nicholas Maxwell's conception of wisdom-based inquiry and conclude that the business model fails to achieve enduring value and results in a promotional or ideological emphasis rather than one that stresses the importance of critical rationalism. In order to make my case for this failure, I focus attention on the current state of commercialization in research of medicines. (Contains 5 notes.)