In 1998-1999, the University of California added a new dimension to its K-12 outreach: partnerships between the university and educationally low-performing high schools. The program aimed to improve the academic performance of targeted high schools and their feeder middle and elementary schools. This paper examines the processes that led to the four-pronged outreach plan, the various political and organization processes that shaped outreach, and the institutional significance and impact of UC's foray into school reform.