This study examines college presidents who have successfully institutionalized diversity measures on their campuses, focusing on their strategies. The study focus was: Do campuses at different stages of institutionalization in their diversity agendas use different strategies? If so, why? And how do different strategies help move the campus toward institutionalizing a diversity agenda? It identifies institutions at three different levels of institutionalization and describes their distinctive strategies for each phase. The article argues that college presidents need to acknowledge the importance of understanding the institutional phase before implementing any activities or plans. (Contains 1 table and 3 footnotes.)