The concept of academic integrity has been resurrected in both literature and practice in response to a perceived problem of student academic dishonesty. Most specifically, academic integrity advocates suggest changing the student academic culture to normalize academic integrity and reduce occurrences of academic dishonesty. Theories of organizational culture and change (e.g., Schein, 1992) suggest, however, that such a change process will be complex. This study fills a void in the literature by providing an examination of the integrity culture change process at one case institution and offering considerations for the facilitation and empirical investigation of integrity culture change. (Contains 2 figures.)