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Peer reviewed Peer reviewed
ERIC Number: EJ497842
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0361-0365
Segmenting Student Markets with a Student Satisfaction and Priorities Survey.
Borden, Victor M. H.
Research in Higher Education, v36 n1 p73-88 Feb 1995
A market segmentation analysis of 872 university students compared 2 hierarchical clustering procedures for deriving market segments: 1 using matching-type measures and an agglomerative clustering algorithm, and 1 using the chi-square based automatic interaction detection. Results and implications for planning, evaluating, and improving academic and student support programs are discussed. (MSE)
Descriptors: College Students, Comparative Analysis, Educational Research, Higher Education, Marketing, Participant Satisfaction, Statistical Analysis, Student Attitudes, Student Characteristics, Student Educational Objectives, Student Experience, Student Recruitment, Surveys
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Market Segmentation