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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ495020
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0361-0365
A Logit Model with Interactions for Predicting Major Gift Donors.
Lindahl, Wesley E.; Winship, Christopher
Research in Higher Education, v35 n6 p729-43 Dec 1994
A new statistical model based for identifying potential major donors was developed from a portion (n=53,276) of the Northwestern University (Illinois) alumni database. The model, utilizing logit analysis, found that the most critical measure was individuals' past giving records. Results indicate prospects with a low past giving level will rarely give gifts over $10,000. (Author/MSE)
Descriptors: Alumni, College Administration, Donors, Fund Raising, Higher Education, Models, Predictive Validity, Predictor Variables, Private Financial Support, Statistical Analysis
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Logit Analysis; Northwestern University IL