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Peer reviewed Peer reviewed
ERIC Number: EJ459773
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0361-0365
Understanding Institutional Image.
Terkla, Dawn Geronimo; Pagano, Marian F.
Research in Higher Education, v34 n1 p11-22 Feb 1993
The use of a semantic differential measure to investigate the institutional image of Tufts University (Massachusetts), both internal and external, is reported. The study focused on (1) differences between the current and desired image, and (2) differences among alumni, current student, and other constituencies' views of the institution. (Author/MSE)
Descriptors: Alumni, Attitude Measures, College Students, Comparative Analysis, Higher Education, Institutional Research, Public Opinion, Reputation, Research Methodology, Semantic Differential
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Institutional Image; Tufts University MA