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Peer reviewed Peer reviewed
ERIC Number: EJ286870
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Predicting University Preference and Attendance: Applied Marketing in Higher Education Administration.
Cook, Robert W.; Zallocco, Ronald L.
Research in Higher Education, v19 n2 p197-211 1983
A multi-attribute attitude model was used to determine whether a multicriteria scale can be used to predict student preferences for and attendance at universities. Data were gathered from freshmen attending five state universities in Ohio. The results indicate a high level of predictability. (Author/MLW)
Descriptors: College Administration, College Attendance, College Bound Students, College Choice, College Students, Higher Education, Institutional Characteristics, Marketing, Models, Prediction, Predictor Variables
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Ohio