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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ326894
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Role Ambiguity in Institutional Marketing and Enrollment Management.
Muston, Ray A.
Research in Higher Education, v22 n4 p371-79 1985
Academic and student services officers from the largest 61 state university users of American College Testing (ACT) data systems were surveyed. The study revealed a high degree of role ambiguity and organizational resistance to enrollment management strategies. A need for clarity and coordination in organizational performance is demonstrated. (Author/MLW)
Descriptors: Ambiguity, College Administration, College Planning, Coordination, Declining Enrollment, Enrollment, Higher Education, Institutional Advancement, Interviews, Leadership, Marketing, Outreach Programs, Role Conflict, Student Recruitment, Surveys
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A