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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ114464
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
A Marketing Technique for Student Recruiting
Bassin, William M.
Research in Higher Education, 3, 1, 51-65, 75
This article outlines a technique for analyzing segments of a college's market for students. Careful scrutiny of the segments in which the college has a limited appeal (programs for high-ability male students, or tuition schedules based on parental income) may suggest strategies for improving the college's performance in those segments. (Editor/PG)
Descriptors: College Applicants, Educational Research, Financial Policy, Higher Education, Marketing, Program Development, Recruitment, Student Costs, Student Interests
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Shippensburg State College PA