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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ198275
Record Type: CIJE
Publication Date: 1979
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Cost and Value of Marketing Analysis.
Thompson, Fred
Research in Higher Education, v10 n1 p83-93 1979
Institutional researchers and planners are urged to adopt conceptual marketing tools to help them deal with situations where data are sparse and time is short. An easily used decision technique is described that can increase the likelihood of getting good answers to the question: How much information is enough? (Author/LBH)
Descriptors: College Planning, Cost Effectiveness, Decision Making, Guidelines, Higher Education, Institutional Research, Marketing, Research Needs
Publication Type: Journal Articles; Reports - Research; Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A