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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ198272
Record Type: CIJE
Publication Date: 1979
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Pricing Policy and the College Choice Process.
Chapman, Randall G.
Research in Higher Education, v10 n1 p37-57 1979
A marketing management paradigm for academe is discussed along with aspects of the pricing policy process. The two most important factors affecting the college choice process are shown to be college quality and price-related considerations. Implications for marketing are discussed. (Author/LBH)
Descriptors: Calculation, College Bound Students, College Choice, Decision Making, Educational Quality, Fees, Higher Education, Institutional Research, Marketing, Models, Research Projects, Statistical Data, Student Costs, Tuition
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Carnegie Mellon University PA