Conventional wisdom says that the way to win more awards is to get researchers writing more proposals. Yet many incentives designed to stimulate proposal development can be hard on the bottom line, especially those that pay researchers for their time or to attend grant-writing workshops presented by outside consulting firms. This paper presents…

Experienced grant writers know that reviewers are quick to decide whether they like or do not like the proposals they are reading. Therefore, much of the success of any given proposal rides on the strength of the first page--its capacity to "sell" the research idea to skeptical reviewers. This paper describes a writing technique designed to elicit…