Investigates patterns in readers' ratings of imagery, affect, and story structure in selected short stories read in a college classroom. Concludes that texts constrain the renditions of individual readers when they read for enjoyment. Finds that imagery appears to mediate affective associations of text viewed as structurally important. (MM)

Suggests that self-reported story climax imagery is related to deeper levels of processing on reading comprehension measures that do not rely disproportionately on verbal reasoning processes. (AEA)

Extends an earlier study by using different materials, ratings for familiarity, and more stringent experimental controls. Finds concreteness effects in two experiments using undergraduate students. Suggests that familiarity and concreteness contribute separately to recall. Supports a dual coding theory. Discusses implications for text design. (RS)

Reviews studies that have explicitly investigated the "seductive detail" effect (in which a reader's attention is diverted toward the interesting but unimportant seductive details and away from the uninteresting but important main ideas). Concludes that these studies do not provide convincing evidence for the existence of the effect. Argues that…

Replies to another article in the same issue of this journal concerning research on "seductive details" (in which a reader's attention is diverted toward the interesting but unimportant seductive details and away from the uninteresting but important main ideas). Reasserts that there is insufficient evidence to convict seductive details of leading…

Evaluates schema theory and presents dual coding theory as a theoretical alternative. Argues that schema theory is encumbered by lack of a consistent definition, its roots in idealist epistemology, and mixed empirical support. Argues that results of many empirical studies used to demonstrate the existence of schemata are more consistently…

Examines recall of three feature articles by rating paragraphs according to degree of mental imagery evoked, affect evoked, and importance of the article as a whole. Finds that readers are more likely to remember content that is subjectively important than content viewed as objectively important. (KEH)