Three academic librarians from different departments at the Auraria Library--instruction, systems, and technical services--share a common methodology to teach students, academic faculty, and colleagues. These librarians use screencasting as an essential and creative technique to instruct all users. Patrons receive greater value when the authors…

At the 2008 ALA Annual Conference, a wonderful Association of College and Research Libraries (ACRL) preconference was presented entitled "Library Instruction 2.0: Building Your Online Instruction Toolkit". The presentation was enlightening and provided numerous and valuable recommendations for Web 2.0 sites that can facilitate and enliven library…

Though the core mission of a university library--to provide essential support for teaching and research remains unchanged--the library cannot escape budgetary constraints. It has to compete for resources with other departments and programs in the university. Times are hard, with some states currently reporting unprecedented budget deficits with…

This will be my first time authoring this column, and I'm delighted to have the opportunity it presents to explore the intersection of library technology and public services. As the recent title of the 2008 Internet Librarian conference indicates, "Beyond Library 2.0: User-Focused Tools and Technologies," the tide of what for several years has…

Today's academic librarian is frequently called upon to function as a subject specialist, with or without advanced degrees in other disciplines. One method of monitoring trends within a given field is to study its literature; another is to attend conferences in the discipline. Discipline-specific conference attendance by academic librarians…

Offering a separate, popular reading collection can be a valuable public service in academic libraries. Popular reading is also known as leisure reading, recreational reading, and reading for pleasure. These phrases are synonyms for an interest in reading bestsellers, mysteries, romance novels, biographies, graphic novels, humor, self-help, or…

This paper traces library instructional programs available to graduate students in academic institutions in North America from the late 1950s to the present. Three chronological perspectives provide the framework for this analysis. The first includes programs from 1958 to 1989 that offered traditional bibliographic instruction of print resources…

Many professional library associations and affiliates "strongly encourage" the marketing of libraries and their wares. These organizations present awards, certificates, and monetary enticements to honor outstanding marketing programs. For most individuals or teams who are already working on and implementing marketing programs, the added effort of…

The social work library at USC provides a case study of an academic library's transition to an information center service model. Analysis of the collection, user community, Web 2.0 applications, and Web usage data demonstrates how the changes facilitated library services and information literacy instruction. (Contains 6 tables and 3 figures.)

While podcasting initiatives may have come and gone in many libraries, it remains a powerful and accessible way to leverage emerging technology to make personal as well as practical connections with users. In this article, the author briefly discusses best practices in podcasting informed by her experience in public radio, which gives her a unique…

With celebrities discussing Twitter on television talk shows, Facebook being used by people to share pictures of their grandchildren, and academic seminars being delivered in Second Life, it is hard to get through a day without being faced with some sort of social networking tool. Librarians often talk about the importance of outreach and of…

It is easy to lament the shortcomings of traditional online public access catalogs (OPACs) in the Google Age. Users cannot, for example, usually input a snippet of a long-forgotten pop song's chorus into an online library catalog and almost instantly retrieve a relevant result along with hundreds of other options. On the other hand, should OPACs…

As librarians work to make their services more user-centered, to put forward their best and most approachable faces in order to meet user needs, they are still met with students who approach them hesitantly and apologize for asking them questions, and by students who are obviously intimidated by the libraries in which they work. A good part of…

There is no doubt that the "Going Green" movement is in full swing. With global warming and other ecological concerns, people are paying closer attention to environmental issues and striving to live in a more sustainable world. For libraries, this is a perfect opportunity to be active in a campus-wide program and simultaneously promote library…

East Tennessee State University has a diverse student population of approximately 12,500 students. Recent statistics have indicated that the student body is bypassing the physical library building, including reference services, and connecting to online sources from off campus. With only six public service librarians whose duties include…