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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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ERIC Number: EJ556851
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0031-7217
Flavor Crystals as Brain Food: Unplug TV Commercials in School.
Fox, Roy F.
Phi Delta Kappan, v79 n4 p326-27 Dec 1997
Classic propaganda techniques (repetition, testimonials, transfers of one quality to another, and painstaking imagery) work best in "closed" environments--exactly the situation advertisers have in Channel-One classrooms. Private, vulnerable, and sacred, the human psyche is not a commodity to be sold. Yet, such commerce will continue until educators ban TV commercials from schools. (MLH)
Descriptors: Advertising, Classroom Environment, Elementary Secondary Education, Mass Media, Propaganda, Television Commercials
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Channel One; Indoctrination; Psychological Influences