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Direct linkGander, Michelle – Perspectives: Policy and Practice in Higher Education, 2014
Everyone has a personal brand. To ensure success at work you need to manage your personal brand which is made up of your tangible and intangible attributes. This paper reviews the literature around personal branding, looks at some of the attributes and discusses ways you can reflect and begin to build your personal brand in a higher education…
Descriptors: Literature Reviews, Higher Education, Professional Identity, Reflection
Peer reviewedChapleo, Chris; Simms, Christopher – Perspectives: Policy and Practice in Higher Education, 2010
The issue of stakeholder identification and management is relatively well understood in the literature for private sector organisations, and its importance is increasing across all developed countries. However, whilst stakeholder theory has been advanced in commercial arenas, there is less research in the public and non-profit areas, particularly…
Descriptors: Private Sector, Identification, Population Groups, Developed Nations
