Getting the branding right for one's university will make a difference to student recruitment, and probably to wider perception in the community. Everyone in higher education knows, and most people outside it know, that reputation is "everything" to universities. In this article, the author draws a distinction between "branding"--which is what…

The development of a "sustainability agenda" in higher education (HEFCE 2009) is, it seems to the author, a classical example of supercomplexity in action. In this article, the author argues that the challenge for universities in responding as organisations to the demands of sustainability--which must, in the end, mean reducing fossil fuel-based…

Managing universities "is" different from managing in most other sorts of organisation. In this article, the author shows why this claim is more than just special pleading, and how it relates to the particular form of the organisation. Appreciating their integrative aspects helps people to understand some of the difficulties that they regularly…

It seems difficult to have a discussion about anything in a university or college today that does not involve branding: "what does this say about our brand?", "how is our brand perceived?", "what are our brand values?", and "are we living the brand?" (according to the American Marketing Association, this means "aligning actions with your Brand…