This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally. This book contains the following: (1) Acknowledgements; (2) Introduction; (3) Culture and English Language Teaching; (4) Describing and Analysing ELT Coursebooks; (5) Representational Repertoires 1: Streamline Connections and Building Strategies; (6) Representational Repertoires 2: The New Cambridge Course 2 and The New Edition; (7) Production and Regulation of Content; (8) Consumption of Content; (9) Future Directions; (10) Conclusion; (11) Notes; (12) Appendices; (13) Bibliography; and (14) Index. (Contains 34 tables and 3 figures.)