Administrators in higher-education institutions are faced with an often-conflicting landscape of laws, court cases, adopted practices, rules of thumb, and folk wisdom related to copyright concerns on their campuses. Ask any ten faculty member and receive ten different responses about what constitutes fair use, who owns content created for courses,…

The marketing mix model was applied with a focus on Web media to re-strategize a Web-based Master's program in a southern state university in U.S. The program's existing marketing strategy was examined using the four components of the model: product, price, place, and promotion, in hopes to repackage the program (product) to prospective students…

Higher education institutions are increasingly looking to online education as a means to broaden their market reach, increase student enrollments and ultimately realize increased tuition revenue. Many institutions, however, find that they have insufficient infrastructure resources to launch one or more fully online learning programs. A small…

The function of leadership is to create a vision for the future, establish strategic priorities, and develop an environment of trust within and between organizations. Great leadership is a process; leadership involves motivational influence, leadership occurs in groups, and involves a shared vision (Northouse, 2010). Instructional designers are…

This article presents findings from a case study related to the risks associated with the choice of traditional, tenure track faculty to teach online. Education offered at a distance via the World Wide Web is on the rise; so too is the demand for university faculty members who will teach those courses. While traditional academic and professional…

The instructional delivery mode in distance education has been transitioning from the context of a physical classroom environment to a virtual learning environment or maintaining a hybrid of the two. However, most distance education programs in dual mode institutions are situated in traditional face-to-face instructional settings. Distance…

This study investigated how higher education institutions support their distance learning initiatives through their institutional websites--their "virtual face." The population was 40 institutions, of which 10 each were doctoral/research, master, baccalaureate, and community college, located in 40 different states. Using a researcher-developed…

The study researched the websites of the 50 state flagship higher education institutions to investigate whether and how online or distance learning were included in the institutions' emergency plans as solutions to emergencies such as H1N1. All 50 institutions had identical directions to students and staff on how to handle the H1N1 flu, but…

University administrators who have distance learning programs under their charge are on the horns of a dilemma. Given the growing litigiousness of copyright holders and the unsettled state of the law, it has become very difficult to establish failsafe administrative rules to guide faculty and student use of copyrighted materials. But the use of…

The purpose of this paper is to identify the key elements of a High Performance Work System (HPWS) and explore the possibility of implementation in an online institution of higher learning. With the projected rapid growth of the demand for online education and its importance in post-secondary education, providing high quality curriculum, excellent…

Traditional colleges who have implemented distance education programs would benefit from using instructional design processes to develop their courses. Instructional design processes provide the framework for designing and delivering quality online learning programs in a highly-competitive educational market. Traditional college leaders play a…

Post secondary education leaders and administrators are currently facing two separate but inter-related trends: the growth in online education, and the significant increase in adjunct (part-time) faculty. In order to maximize the educational quality and institutional effectiveness, education leaders must develop an approach that levers the…

Distance education is fast becoming an elemental part of the fabric of academic life on many campuses, and this has implications for existing reward structures for faculty at these institutions. In addition, distance education is becoming an essential feature of the outreach mission of a number of departments at college and university campuses.…

The purpose of this article is to explore quality and growth implications emergent from various incremental costing models applied to distance education units. Prior research relative to costing models and three competing costing models useful in the current distance education environment are discussed. Specifically, the simple costing model, unit…

Although the advent of online learning has revolutionized the delivery of education, from the average student's perspective there have been few radical innovations in the general administration of pure online courses since their inception. With some exceptions the scheduling of online courses generally aligns with the university calendar, while…