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Direct linkEdvardsen, Linn Haugestad, Ed. – OCLC Online Computer Library Center, Inc., 2011
Geek the Library, a community awareness campaign designed to highlight the vital role of public libraries and raise awareness about the critical funding issues many libraries face, was developed based on the research findings included in "From Awareness to Funding: A study of library support in America." This study, published by OCLC in 2008,…
Descriptors: Public Libraries, Library Services, Financial Support, Libraries
OCLC Online Computer Library Center, Inc., 2008
The Online Computer Library Center (OCLC) received a grant from the Bill & Melinda Gates Foundation to conduct research, develop strategies, create materials and evaluate the potential of marketing and communications programs to sustain and increase funding for U.S. public libraries. The quantitative study targeted two audiences: residents in U.S.…
Descriptors: Public Libraries, Statistical Analysis, Library Services, Financial Support
OCLC Online Computer Library Center, Inc., 2005
"Perceptions of Libraries and Information Resources" (2005) summarizes findings of an international study on information-seeking habits and preferences. With extensive input from hundreds of librarians and OCLC staff, the OCLC Market Research team developed a project and commissioned Harris Interactive Inc. to survey a representative sample of…
Descriptors: Search Engines, Marketing, Libraries, Foreign Countries
