This report highlights the perceptions of parents, whose opinions are rarely sought and whose voices tend to be lost in decisions about how assessments are developed, administered and used. Parents are key consumers of assessment information--and, as taxpayers, they pay for assessments. Classroom teachers and district administrators have the most practical and personal experience with the day-to-day impact of assessments and accountability. Their perceptions matter. The surveys of parents, teachers and district administrators reveal their interest in multiple measures of student performance. These key stakeholders want assessments to zoom in for a close-up view of each individual child's performance, progress and needs. They want assessments to capture more than a snapshot of each child's performance at a single moment in time, in a limited number of subjects and grade levels. They want assessments to zoom out and use a wider lens to track progress over time, throughout the school year, and cover a wide range of subjects and skills. (Contains 14 figures and 2 tables.)