How important is academic advising to students--and what aspects of advising are students most and least satisfied with? This report builds on the considerable evidence to date that students view advising as an important and needed service. It also documents specific strengths and challenges related to the advising process for public, private, two-year, and career/private campuses. The report begins by documenting the importance students placed on academic advising relative to other aspects of their educational experience. In a subsequent section, the report looks more closely at the specific aspects of advising which were most and least satisfying to students.