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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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ERIC Number: ED541562
Record Type: Non-Journal
Publication Date: 2010
Pages: 12
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: N/A
Focusing Your E-Recruitment Efforts to Meet the Expectations of College-Bound Students. E-Expectations 2010
Noel-Levitz, Inc
Early in 2010, the E-Expectations research group surveyed more than 1,000 college-bound high school students, polling them on their online behaviors and expectations, as well as other key enrollment-related topics. Highlights of the study include: (1) 1 in 4 students reported removing a school from their prospective list because of a bad experience on that school's Web site; (2) 92 percent said that they would be disappointed with a school or remove it entirely from their lists if they didn't find the information they needed on the school's Web site; (3) 76 percent of students said they use Facebook, while 33 percent reported using MySpace; (4) 76 percent of students supported schools creating their own private social networks for prospective students; (5) 52 percent of students said they have viewed videos about colleges, while only 10 percent reported watching them on YouTube; (6) 46 percent claimed that the current economic crisis had caused them to reconsider the schools they would apply to or attend--an increase from 34 percent just last year; and (7) 23 percent of respondents reported searching college sites from their smart phones. (Contains 2 footnotes.) [Funding for this paper was provided by the National Center for College and University Admissions.]
Noel-Levitz, Inc. 2350 Oakdale Boulevard, Coralville, IA 52241. Tel: 800-876-1117; Tel: 319-626-8380; Fax: 319-626-8388; e-mail: contactus@noellevitz.com; Web site: http://www.noellevitz.com
Publication Type: Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: OmniUpdate, Inc.
Authoring Institution: Noel-Levitz, Inc.
Identifiers: N/A