This article describes the five major phases of research associated with Strategic Frame Analysis, an approach to communications research and practice that advances new ways of pursuing social change of entrenched and complex social problems. This multimethod approach is characterized by multidisciplinary and iterative research techniques that…

In this article, the authors describe a unique approach to conducting and analyzing focus groups, described as peer discourse analysis. The primary objective of this analysis is to examine the shape and form of the discourses and negotiations that develop organically among peers in discussions of social issues. Peer discourse analysis has both…

This article details the experimental research on frame effects that provides quantitative evidence that some types of frames have a greater ability to move and affect policy support than others. This method is particularly useful in showing the magnitude by which exposure to alternative ways of thinking about social issues alters the public's…