Although framing as a process is value neutral, since it can be put to any political, commercial, or ideological purpose, this article shows how it can be used to engage Americans in discussions of public life and how it might be improved. By offering readers a deeper understanding of the pictures in people's heads that often prevent engagement in…

This article maintains that effective communications strategy derives from a complex understanding of frame coherence. In particular, this understanding calls for a closer examination of the ways in which the "pictures in people's heads" are activated by exposure to a key arena of frame contestation: the issue domain. Drawing from FrameWorks'…

Research has confirmed short- and long-term positive effects of quality youth development programs. Despite the evidence of the positive outcomes of youth programs, policies supporting these programs are inadequate due in part to limited public understanding about the developmental process and the role of quality youth development programs during…