A review of some alumni research conducted at Stanford University (California) and the ways the findings have been used indicates the range of development and alumni-relations issues for which market research can be valuable. It also demonstrates the value of ongoing, rather than occasional, research. (Author/MSE)

Both routine monitoring reports and special studies contribute to effective fund-raising efforts and the provision of services to alumni of the Massachusetts Institute of Technology. A long-range strategy committee was established to determine market-research needs and approaches and to establish long-term alumni-relations priorities. The alumni…

Results from a project of linked alumni and employer surveys at North Carolina State University were analyzed to explore the comparability of the ratings. A survey of administrators was subsequently undertaken to explore the impact of survey-based assessment information on planning, assessment, curriculum revision, and customer satisfaction at the…

Evaluates the success of the Cornell Tradition Program, designed to encourage current undergraduate aid recipients to give back to the university after graduation. Results indicate institutional efforts can have a positive impact on the long-term giving behavior of alumni. The Input-Commitment-Environment-Output model used shows promise as a tool…

Comparative alumni research data can be used by individual institutions and entire sectors of higher education to study, improve, and promote themselves. A large multi-institutional alumni study in Pennsylvania provides an example of the methods and benefits of such research. Aggregate findings in 11 key areas and specific key subgroup profiles…

Effective college information-technology (IT) planning must be integrated into institutional planning, mission, and goals. Topics discussed include key constructs for ensuring that the acquisition and implementation of IT furthers the institution's strategic plan, an inclusive governance structure and facility planning approach, funding…

Describes a project of the Coalition for Networked Information, founded in 1990 to advance scholarship interest in the networked-computer environment. The project coordinated work of seven higher education institutions in conducting assessments of their campus networks. Topics discussed include the networking climate on campuses, why assessment is…

As the largest university in the state, Virginia Polytechnic Institute and State University has developed a reputation as a computer-intensive, technology-rich environment. A case study examines the growth of this environment, the evolving relationship between technology and teaching and learning, and how assessment has recently assumed an…

Discusses issues and practices in information management (IM) in a number of fields, with emphasis on the role of IM for institutional research and assessment, particularly in colleges and universities. Topics discussed include the scope of IM, the multiple uses of information, policy needs, administration of IM processes, taking an…

Discussion of quality assurance in colleges and universities looks at theories and definitions of quality; four approaches to quality (traditional peer review, the assessment-and-outcomes movement, the Total Quality Management movement, and accountability and performance indicator reporting); the moral and ethical dimensions of quality; and ideals…

The Dutch quality improvement model in higher education has successfully maintained the delicate balance between internal improvement and external accountability, but the faculty's clear ownership of the system (as contrasted with government ownership in some nations) has made continuous quality improvement a dominant feature of the current Dutch…

Discussion of the introduction of quality assurance into Spanish universities gives a brief recent history of the university system, describes first experiences in quality assessment during the 1990s and their results, and explains the structure and outcomes of the 1995 institutionalization of a national program for institutional evaluation.…

Compares quality improvement and accountability processes in the United States and United Kingdom. For the United Kingdom, looks at quality audits, institutional assessment, standards-based quality assurance, and research assessment; in the United States, looks at regional and specialized accreditation, performance indicator systems, academic…

Although higher education in Scotland is part of the United Kingdom system, it has operated separately, with a distinctive focus on the assessment of quality in each academic subject. Internal and external quality assessment and assurance processes are described, and the lessons learned are explored briefly. (MSE)

Entrepreneurial universities (nontraditional institutions that provide instructional services in alternative formats at multiple locations) face a variety of challenges as they attempt to incorporate quality assurance and improvement strategies. The development of these institutions; the resistance they face within academe; and the processes they…