The importance and attention given to information systems are relatively new phenomena in the history of higher education. This chapter documents the ascendancy of information systems in the scheme of institutional priorities and considers the strengths and weaknesses associated with vended and homegrown systems.

The hidden dimensions of leadership and of the costs associated with the implementation of new information systems should be carefully considered. They can help determine the short- and long-term success of new systems.

Discussion of effective college admissions recruitment considers new methodology, including electronic media, student information systems, statistical technologies, and increased use of geodemographic tools. Stresses the importance, however, of traditional principles, such as personalization and timing of nonprofit marketing. (DB)

Steps taken by institutions to have a greater impact on their student enrollments are referred to as enrollment management. Organizational implications are defined and enrollment management is defined as a process that influences the size, shape, and characteristics of a student body. (MLW)

Two analogies for enrollment management are provided so that the concept may be more easily shared. The characteristics of the most effective organizational climate to ensure the success of an enrollment management strategy are described, and integration of the system is discussed. Additional resources are listed. (Author/MLW)

An Indiana project to encourage participation in postsecondary education combined state policy making, funding and program support from public and private sources, and affiliated research activities at Indiana University. The interaction of these elements is examined, and it is concluded that communication, research, and student aid can be used to…