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ERIC Number: EJ176038
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0194-3081
Assessing Public Relations Efforts
Slocum, Doris; Johnson, T. Earle, Jr.
New Directions for Community Colleges, n20 p73-84 Win 77
The need to establish goals and objectives for public relations activities is discussed, followed by descriptions of several evaluation techniques for public relations programs. The continuous education of faculty regarding costs and logistics of publicity, and long-term continuity in the public relations effort are stressed as essential elements of a successful PR program. (RT)
Descriptors: Community Colleges, Computer Oriented Programs, Cost Effectiveness, Evaluation Methods, Measurement Techniques, Objectives, Program Evaluation, Public Relations, Publicize, Two Year Colleges
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A