A New Jersey school district uses a network of influential residents and/or business leaders in the community as part of its public relations program. (Author/MLF)

A number of suggestions for applying proven advertising techniques to school public relations. (Author/MLF)

A survey is an effective way to measure citizen attitudes. Basic steps to follow in sampling public opinion are offered. (Author/MLF)

One of the best communication tools for principals is the building-level publication. Suggestions for publications and points to consider in developing them are provided. (Author/MLF)

Clear guidelines for the operation of student publications are absolutely necessary. Some elements to be considered in establishing such guidelines are suggested. (Author/MLF)

A checklist of tips principals can use to communicate with their various publics during collective bargaining and teacher strikes. (PKP)

The principal must play a key role in any successful school community information campaign. Tips are provided for running an election information campaign. (Author/MLF)

The Dallas school system involves varied segments of the community as partners in education. Representatives of eight different task forces meet monthly to report on individual activities and to plan mutual undertakings. (Author/MLF)

Students can form the best possible public relations program. Suggestions are given for involving students with the community. (Author/MLF)

Principals are not and never have been maximally effective instructional leaders. If any group in education is capable of achieving high quality in educational programs, it is the teachers themselves. (Author/MLF)

In theory and fact, in position and function, the principal is indeed the instructional leader of the school. There are research findings on teacher effectiveness that can and must be used by principals in their function of instructional leadership. (Author/MLF)

The philosophy of mainstreaming all students must include the teacher's understanding of the nature of the student's learning problem. The teacher needs specific suggestions concerning alternative methods from which each individual can profit. (Author/MLF)

Suggestions for principals to help teachers counter the energy drain caused by teaching, the limited technology of teaching that leads to self-doubt, and the aloneness of teaching. (Author/MLF)

The internship program at Texas A & M University structures a program that blends state certification requirements with the needs and aspirations of the student. (Author/MLF)

The present condition of poor student writing can be improved only when all teachers are well trained in the use of English. Inservice programs with composition teachers from nationally recognized colleges serving as consultants can train teachers, who then could train other teachers. (Author/MLF)