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ERIC Number: EJ398999
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Market Analysis Identifies Community and School Education Goals.
Lindle, Jane C.
NASSP Bulletin, v73 n520 p62-66 Nov 1989
Principals must realize the positive effects that marketing can have on improving schools and building support for them. Market analysis forces clarification of the competing needs and interests present in the community. The four marketing phases are needs assessment, analysis, goal setting, and public relations and advertising. (MLH)
Descriptors: Accountability, Community Relations, Elementary Secondary Education, Goal Orientation, Marketing, Needs Assessment, Principals, Public Relations, School Effectiveness
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A