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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ345297
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Dealing with the Media: Honesty Is the Best Policy.
Ordovensky, Pat
NASSP Bulletin, v70 n494 p35-37 Dec 1986
Using an English teacher as an example, this article shows that a good public relations program can be built without formally trained PR professionals. The principal can conduct an effective program by initiating friendly relationships with local reporters, facilitating two-way communication, and being honest when asked tough questions. (MLH)
Descriptors: Elementary Secondary Education, Honesty, Informal Leadership, Mass Media, Organizational Communication, Principals, Public Relations, School Community Relationship
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A