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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ345295
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
How to Build Public Relationships That Motivate Real Support.
Jackson, Patrick
NASSP Bulletin, v70 n494 p25-26,28-31 Dec 1986
Public relations is a process that should produce relationships (not merely favorable public opinion) and should target a few opinion leaders and others who really care about individual schools. As chief public relations officers, principals need to understand the information diffusion process and use workable tactics to produce solid community support. (MLH)
Descriptors: Administrator Role, Diffusion (Communication), Elementary Secondary Education, Information Dissemination, Instructional Leadership, Leadership Responsibility, Organizational Communication, Principals, Public Opinion, Public Relations, School Community Relationship
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A