Commercials regularly feature foreign accents. This paper aims to investigate whether the use of foreign accents in radio commercials is more effective for congruent than incongruent products, and whether foreign-accented commercials are evaluated differently than non-accented commercials. In an experiment, a group of 228 Dutch participants rated…

This is a study of two Australian learners of Indonesian during a short stay abroad. It examines their contrasting success in acquiring L2 address terms, in tandem with their contrasting experiences of the L2 culture setting. It thereby helps explain the persistent finding of great individual variation in L2 gains--and in particular pragmatic…

This article analyzes stylized pronunciations of English by Japanese speakers on televised variety shows in Japan. Research on style and mocking has done much to reveal how linguistic forms are utilized in interaction as resources of identity construction that can oftentimes subvert hegemonic discourse (Chun 2004). Within this research area,…

This study analyzes the narrative-based interview data of three Indian women to examine the manner in which they utilize stylization to construct identity-rich, ideological stances related to discriminatory discourses of Hindi and English medium education in the linguistically rich, albeit complex, present-day context of India. Stylization is…

European universities have, since the late 1990s, undergone dramatic changes centred on internationalisation, harmonisation and competition. This paper is concerned with two specific consequences of these changes and their interrelationship: rankings and Englishisation, the latter defined as an increase in the use of English at universities of…

Today's corporate world is in a state of flux. The globalisation of business activity and the escalating economic crises force even small/medium enterprises to become international. This impacts on the competitiveness, profitability and survival of organisations, and as a result the companies' recruitment strategies and language…

This paper examines the use of Japanese addressee honorific in several social contexts (e.g., family dinner table and faculty meetings) and considers the relationship between social norms and variations. It attempts to reconsider the notion of discernment (Ide, 1989, 2006) in line with Bourdieu's (1977) conception of "habitus,"…

Through a reexamination of the relationship between politeness and femininity in Japanese, this study considers some of the major theoretical issues concerning linguistic politeness in general. While politeness has been regarded as a central feature of Japanese women's speech, recent research has shown that politeness is a speech norm for…

This paper explores the role of mediated intergroup contact in improving intergroup attitudes between Italian speakers and German speakers in South Tyrol, Italy. Specifically, we examine how German-language television consumption affects attitudes towards the German-speaking group among Italian- speaking youth. The data ("N" = 229) were…

The process of internationalisation of higher education can be seen as fluctuating between two main discourses: economic competition and academic internationalisation (Bolsman & Miller 2008). Within the former type of discourse, internationalisation is constructed as a means to generate income, in competition with other institutions, through…

The aim of this study was to explore pragmalinguistic strategies employed by a group of Iranian English language learners when making refusals to invitations, requests, offers and suggestions in their first (Persian) and second (English) languages. Data were collected from 86 participants through a Discourse Completion Test (DCT). The social…

This study investigates the potentials and limits of sociolinguistic research on language shift. Starting from a position that the ultimate goal of the research must be to create a general theory of language shift of predictive power, the author examines the explanatory potential of current mainstream research methodology now regarded as canonical…

This paper discusses metalinguistic discourse and orthographical practice in the eighteenth and early nineteenth centuries in the southern Netherlands ("Flanders"). Whereas a lot is known about Dutch language standardization in the sixteenth and seventeenth centuries, what happened after that, especially in the southern territories, is still…